climbr,
a climbing magazine.
Choosing a Name and Creating the Wordmark
When choosing a title for the publication I wanted to focus on choosing a unique name that clearly communicated what the magazine was about even if you were not a climber.
Sketching and Ideating
Final Wordmark
Type Play
Establishing the Identity
Once the title and wordmark were solidified I moved on to establishing the identity and tone for the magazine.
Magazine Ideations and Iterations
While ideating I mainly focused on recreating one article until I was able to create a design and system I liked and apply it to the other pages.
Final Deliverables
The final deliverables of this project include the established visual system, final spreads, and word mark. The spreads I designed include a cover, table of contents, and two possible articles.
